Empowering health.
Supporting science, education, access to nutrition, and the wilderness in the pursuit of mental and physical wellbeing.
Founded by Gabrielle Ellie Rubenstein in 2018.
Determined to honor her family and heritage while also forging a next-gen path of success, David M. Rubenstein’s daughter started her own Family Office so she could pursue her personal mission in life as well.
She created Mission:Ingredients to shine a light on the healing powers of nutrition and the great outdoors. In combination, they provide more vitality and purpose than any other ingredients for life.
Her mission is to prove it.
When you grow up surrounded by investment theses, you have to find your own journey while honoring your roots. I feel connected to the earth, to the proteins and bounty available around us — they can comfort us, heal us, and help us live fuller lives. I know how to fish, hunt, and survive in the wilderness. I know first-hand the impact of nutrition and the outdoors on your wellbeing. If I can help someone discover those same roots and help them live a more vibrant, healthy life, my legacy will be intact.
— Gabrielle Ellie Rubenstein